A clear statement of your Organisation’s long-term mission. Try to use words that will help direct the growth of your company, but be as concise as possible.
The Team
List Chairperson and key management by name Include previous accomplishments to show these are people with a record of success Summarise number of years of experience in this field
Market Summary
Market: past, present, & future:
Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your Organisation’s success.
Opportunities
Problems and opportunities:
– State community need problems, and define nature of service opportunities created by those problems.
Business Concept
Summarise key technology, concept or strategy on which your Group/Project is based Competition Summarise competition
Outline your Organisation’s competitive advantage Goals & Objectives Three-year goals
State specific measurable objectives State number of people and geographical area covered objectives State revenue objectives
Financial Plan
High-level financial plan that defines financial model, pricing assumptions, and reviews yearly expected income and numbers of people who you expect to benefit for the next three years.