


Use shorter sentences and avoid overly complicated sentences
Use a PC
Mac
and the spell check!
Include a summary
Improve the visual appearance and readability by using shorter paragraphs, headings, sub-headings and indented tabulations
Ask someone to check it for errors, typos and clarity
Vary the length of sentences and paragraphs
it makes it easier on the eye and helps the reader
Use smaller rather than longer words
Do not forget the enclosures!
Avoid unsubstantiated superlatives, such as woefully inadequate
Avoid jargon. Write as though you are presenting the information to a friend who has no knowledge of what you do
Write for the reader, with an understanding of their level of knowledge and their perception of the issue
Avoid the use of words or concepts that may be controversial
KISS
keep it short and simple, but say all that you need to say. They may have stacks of requests to sift through
Make it clear and logical



Messrs G Owen & Co : 2004.
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